Yahoo proved the value of cooperation with Google
This IT news is provided from the West Technology Limited
September 12, according to foreign media reports, Yahoo today showed the new values to individual consumers and advertisers of its cooperation with Google on search advertising business to the U.S. Department of Justice through a three hour-long video.
Yahoo’s U.S. executive vice president Hilary Schneider through an example to prove that the above point of view, she Yahoo search engine, enter a "red roses in Birmingham Alabama (Birmingham, Alabama, the Red Rose)", not found any ads, but Google search engine can get 11 results. According to this deal, Yahoo can display Google’s ads, which both sides share the revenue.
Schneider said that Yahoo in this market in the search query broad enough coverage, through the cooperation with Google, Yahoo can generate more search results and thus a better return on your investment, but also because the user will be more complete results And satisfaction.
It is expected to Yahoo, and Google for its cooperation in the first year will bring about 800 million U.S. dollars in revenue and 250 million U.S. dollars to 450 million U.S. dollars of additional cash flow.
Despite Yahoo’s very confident about the value of this transaction, it must now convince the anti-monopoly bodies and change the opposition views of U.S. advertisers Association.
