West Technology Limited’s Weblog

September 16, 2008

Yahoo proved the value of cooperation with Google

Filed under: news, IT news


This IT news is provided from the West Technology Limited

September 12, according to foreign media reports, Yahoo today showed the new values to individual consumers and advertisers of its cooperation with Google on search advertising business to the U.S. Department of Justice through a three hour-long video.

Yahoo’s U.S. executive vice president Hilary Schneider through an example to prove that the above point of view, she Yahoo search engine, enter a "red roses in Birmingham Alabama (Birmingham, Alabama, the Red Rose)", not found any ads, but Google search engine can get 11 results. According to this deal, Yahoo can display Google’s ads, which both sides share the revenue.

Schneider said that Yahoo in this market in the search query broad enough coverage, through the cooperation with Google, Yahoo can generate more search results and thus a better return on your investment, but also because the user will be more complete results And satisfaction.
 
It is expected to Yahoo, and Google for its cooperation in the first year will bring about 800 million U.S. dollars in revenue and 250 million U.S. dollars to 450 million U.S. dollars of additional cash flow.

 

Despite Yahoo’s very confident about the value of this transaction, it must now convince the anti-monopoly bodies and change the opposition views of U.S. advertisers Association.

September 10, 2008

AT & T pushed Yahoo mobile phone search covering 70 million users

Filed under: news, IT news


This IT news is provided from the West Technology Limited

September 9, AT & T Monday said it would add Yahoo search service to its customers mobile Internet menu. AT & T has 70 million users in the United States.

According to foreign media reports, AT & T plans through its mobile phone Internet portal, to provide users with Yahoo’s oneSearch mobile phone network services, including news, financial information, weather, Flickr photo albums and Web search and other links.

In fact Yahoo and AT & T two companies as early as January this year on the signing of an agreement, Yahoo will be under the agreement AT & T’s broadband users, network television and mobile phone users to provide search and advertising services. Yahoo’s service is provided by the above-mentioned agreement, as amended, after a part of. Under the new amended agreement, AT & T’s YellowPages.com site will provide users with local search information. The new agreement will replace the two sides in 2001 the broadband services agreement, according to the agreement at that time, when users log in AT & T’s broadband service areas of computer network service, Yahoo can be divided into the corresponding income.

Yahoo and Verizon also signed a similar agreement broadband network computer services for Verizon’s broadband network computer users and TV users with a range of network services, but the agreement does not include mobile phone services.

At the same time, Yahoo’s main rival Google is negotiating with Verizon, Verizon cell phone users trying to become the preferred Internet service provider. Verizon is currently the second-largest U.S. mobile phone operators, the second half of this year is expected to acquire wireless operators in remote areas of Alltel after regulatory approval, Verizon will be more than AT & T became the largest U.S. mobile phone operators.

Yahoo said the company has reached agreement with 60 operators worldwide to provides OneSearch network services for mobile phone network, the users that used the service has reached as much as 800 million people. The geographical Yahoo has reached an agreement with includes Asia, Europe and Latin America. After AT & T launched the service, two-thirds of the contracts Yahoo has made have been implemented.

September 8, 2008

AOL advertising platform aimed at upgrading iPhone users

Filed under: news, Internet news


This Internet news is provided from the West Technology Limited

September 4, according to foreign media reports, AOL announced Wednesday, the company has upgraded Platform-A on advertising platform. When users surf the internet through the iPhone, dealers send ads to iPhone users through the platform.

AOL said the advertising technology will be adopted Platform-A mobile ad departments Third Screen Media’s external sales. When users visit any of AOL iPhone or partner sites, the platform will be sent to users of special format banner ads.

AOL said that the new platform to the iPhone monthly users send 75 million advertising information. At present, Platform-A application has been very popular, but still want AOL to promote its smart phone market.
  
According to the date of June made by research firm ComScore, Platform-A is the most widely used advertising network, covering about 90 percent of U.S. Internet users. Yahoo’s advertising network was in second place with the coverage rate of 83%. Google ad network ranked the third, the coverage was 81%.

 

September 2, 2008

Qualcomm and partners will provide low-end smart phones to Indian

Filed under: news, Internet news


This Internet news is provided from the West Technology Limited

September 1, later this year, Indian wireless operators will fully deploy 3 G services, wireless chip maker Qualcomm is negotiating with wireless operators and original equipment manufacturers,  who plan to publish affordable low-end smart phones with prices lower than 10,000 rupees.

Qualcomm’s technology vice president and regional manager Sandeep Sibal said, we are working with original equipment manufacturers partners in the negotiations, plans to the Indian market price is lower than 10,000 rupees smart phones. Our goal is to the mass market. Qualcomm’s original equipment manufacturers partners, including China’s Huawei, ZTE and the Group of South Korea’s Samsung Electronics and LG Electronics.

Smart phones with integrated phone features and functions similar to the computer. Last month a new version of Apple’s iPhone hype in India issued cell phone, wireless operators Vodafone Group and Airtel to provide the price for 31,000 rupees to 36,000 rupees.

Many brand vendor in India to provide smart phone prices over the 15,000 rupees, these high-end phones to India’s most users off.

India last month Communications and IT Minister A. Raja said that India’s 3 G-band service will be auctioned in October, which is expected to provide 3 G services at the end of this year.

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